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Keating's experience and ability to provide culturally relevant communication services anytime,
anywhere throughout the world is the foundation of the firm's 360 philosophy. Most importantly, 360 incorporates the firm's "surround strategy" approach to strategic communications -- living, experiencing, testing, trying, refining and an overall thirst to learn more about our clients' businesses.
| 360 is built on a platform comprised of the following key actions:
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| Listening:
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Creating knowledge by applying refined listening skills. |
| Learning:
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Immersing each team in the client's product or business. |
| Looking:
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Seeking information on the competition. |
| Leveraging:
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Managing information proactively to create a tangible result. |
| Counseling:
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Making informed recommendations based on knowledge
and experience. |
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K² (Keating + Knowledge) is the firm's
intelligence gathering
platform from which analysis is based and counsel is determined. News
is continually monitored around the clock and around the globe. Push
and pull technologies are then used to filter information from which we
provide client recommended actions. Breaking news is analyzed and
opportunity brought to the attention of the client immediately. The
news world works 24/7 and Keating recognizes that in branding there is
no down time, because one misprint, misquote or missed opportunity could
forever impact a company. Our counsel is sent via our K² Report.
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