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Keating has a history of solid, diverse experience that has benefited clients for more than 35 years. Today, Keating has three business units - Public Relations, Global & Public Affairs and Consulting - and focuses on six core practices: Life Sciences & Healthcare, Financial & Investor Relations, Professional Services, Technology, Economic Development & Sustainability and Consumer & Lifestyle. Current clients range from small, private firms to Wall Street financial exchanges to the newest, emerging biotech companies.
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Keating designs programs using the most advanced communication methods and top-level creativity
resulting in complete communications initiatives. Keating's programs are research-driven, objective-based, and fully accountable and measurable.
Management and counselors know that intelligent strategic thinking can be judged successful only if the service reflects the quality and values of the clients.
By analyzing a company's risk-related issues and competitive positioning, and by developing a market analysis, Keating will construct a program to position a client's product, marketing strategies, and business objectives at the forefront of the media and the company's target audiences.
The most effective programs are built on the synergy of strategically applied public relations, integrated
marketing communications and a well-defined corporate identity. The firm's recommendations are designed to match clients' strengths using methods appropriate to their needs.
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