|
It's all about..."preparing a client to meet the opportunity."
In my 20-plus years in the industry, the biggest PR, IR and brand-building issue for a company is the missed opportunity. You will continually hear about the company that should have been in a story and would have been if only that company were known. Or, the media contacted the company, which was not prepared to answer or did not provide a "grabber" comment that was worthy of inclusion in the article.
Our PR Gear™ process drives preparation and empowers our clients with media-ready tools to secure appropriate and timely coverage. Our process also uses the initial relationship period (the transition), which often does not have the obvious "news" stimulus, to build all foundational tools such as speaker packets, fact sheets, pitching topics and byline articles, and begin initiating timely proactive outreaches, including pitching speaking opportunities and arranging meetings with industry validators, among others.
The needs of the transition process and the foundational work required to build success are paramount. Preparation for the interview and opportunity are essential in producing results and building brand.
In each of our business units we focus on providing relevant, opportunity focused counseling that assures our clients that they are defined and prepared.
Are you prepared to meet an opportunity? It could be tomorrow.
|
