our counsel to startups is:
you have 7 seconds to be heard – what are you saying?*†#
* time is a startup’s most perishable asset, and you only have so much time to capture your audience’s attention - seven seconds to be exact. at a pitch, in front of potential investors, at a board meeting… how quickly and succinctly is your differentiated message heard? the reaction you should be getting is: “oh, i get it. you are solving that problem…”
† so what do you say in seven seconds?
# ask others around you; pay attention to what people communicate in seven seconds and the reactions they receive. bad messaging not only wastes valuable time, it’s also the leading cause of missed opportunity.